What do Google, Kraft, Samsung, American Express, Motorola and Capital One have in common? Thousands of people from those innovative organizations have experienced SolutionPeople’s innovation training. Learn more in this new eBook.
I collect questions from a wide variety of sources. Since I read over 30 magazines a month (on real paper), I naturally notice advertisements that use questions to persuade people to buy a product, service or experience. After more than a decade of collecting, I have several file boxes filled with examples. Many questions have been carefully formulated using research-tested words that engage people to think… Many are "open ended" questions that lead to answer that is naturally addressed by buying a product, service or experiences from… the advertiser!
Below you will find five examples from IBM, AIG, ETRADE, Adantair and Sharp. In future articles, I will share a picture of the full advertisements from which the questions were excerpted. Additionally, I will provide directions for the "Questionable Advertising" brainstorming technique that has proven valuable in many creativity and innovation workshops. You can expect me to share at least one "Questionable Advertisement" several times a month! Feel welcome to start collecting advertisements that use questions in any print publication. Take a high quality photo of the "advertisement that contains a question" and email it to firstname.lastname@example.org. If we you provide a question we do not already have in our library, we will send you a gift of appreciation.
Did you know there are almost 400 million people on Facebook? Since there are thousands of Facebook groups and pages focused on innovation, we want to make it easy for you to join FacebookInnovators.com's Top Innovators Groups and Pages by clicking on the links below.
More than 50,000 innovative people are members of the Facebook Groups & Pages listed below
1,000 innovators per week are joining the Groups & Pages
Did you know there are almost 600,000 "Groups" within the 65 million member LinkedIn social network? Since there are over 4,000 groups focused on innovation or innovators, we want to make it easy for you to join LinkedInGroups.com's "Top 20 Innovators Groups" by clicking on the links below.
More than 150,000 people are members of the Top 20 Innovation Groups
1,000 people per week are joining the Top 20 Innovation Groups
The Marketing/PR/Sales Innovators Group is the 11thlargest LinkedIn Group with 94,000 members
The Twitter Innovators Group is the largest Twitter-focused Group on LinkedIn with more than 12,000 members who tweet
Over 10,00 people belong to the fast-growing Green & Sustainability Innovators Group
More than 10,000 people belong to the helpful InnovationPeople Group
Click on Links Below for Details or to Request to Join the Groups in the "Innovation Top 20"