Since 1989, SolutionPeople Innovation has helped over 100,000 innovators from 100 countries including people from 200 FORTUNE 500 countries and over 1,000 small businesses. Discover the "8 Secrets" from SolutionPeople's CEO and Founder, Gerald "Solutionman" Haman who authored this NEW 22-page report. Find out how SolutionPeople's innovation training, KnowBrainer Tools and Thinkubator Innovation Lab have produced breakthrough results.
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FORTUNE magazine recognized the Pocket Innovator as one of the world's first innovation tools back in 1990. That original tool led to the creation of other thinking tools such as the Pocket Persuader and the first KnowBrainer Tool. The NEW version 5.0 of the KnowBrainer has just been released by InnovationSecrets.com. Tests have proven that the KnowBrainer increases creativity by over 500% and increases innovation by helping you use your whole brain.
Take a look at the following timeline that shows the fascinating evolution of one of the most popular innovation tools in the world.
In Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, authors Ben McConnell & Jackie Huba explain how to convert customers into influential and enthusiastic evangelists. The book outlines the framework for developing evangelism marketing strategies and programs. The ultimate goal is to create communities of influencers who drive sales or membership for your company or organization. Many companies have been effective at applying the book's "six basic tenets" to create evangelists for innovation and sales growth.
The book explains how IBM, Southwest Airlines, The Dallas Mavericks, and SolutionPeople have successfully built their customer base and created targeted marketing programs to involve their biggest fans. These programs have produced legions of unofficial salespeople and a cost-effective and powerful marketing force. McConnell & Huba interviewed SolutionPeople's Gerald Haman, clients, and spent several days at the Thinkubator, and wrote a book chapter entitled The High-Flying Solutionmanthat chronicles Haman's 20 years of growing his business through customer evangelism.
6 Tenets to Create Customer Evangelists 1. Customer plus-delta: Continuously gather customer feedback. 2. Napsterize knowledge: Share knowledge freely. 3. Build the buzz: Build word-of-mouth networks. 4. Create community: Encourage communities of customers to meet and share. 5. Make bite-size chunks: Devise specialized, small offerings to get people to bite. 6. Create a cause: Focus on making the world, or your industry, better.
Download a PDF of the entire chapter from the book on SolutionPeople’s applications of the Six Tenets by clicking HERE. Order the book from Amazon.com by clicking HERE.
This new YouTube video will stimulate you to generate ideas that help you innovate! There are over one million words in the English language. Solutionman discovered 2,587 words that end with the three letters ATE. You will be inspired by this video featuring Solutionman’s "Top 88 ATE Words" that can stimulate you to innovate. The YouTube video features a perfect song called “MeditATE” by INXS. If you like the video, visit the following website to find more of Solutionman's secrets to innovation.
I recently gave a presentation to a few hundred people at an event for Meeting Professionals International. The unique "TED-style" format limited me to 18 minutes to share my ideas. Technical challenges kept me from seeing the timer, so ended up speaking for 24 minutes and had to be escorted off stage by the moderator! You can view the entire set of slides via Slideshare below. Here are the 8 ideas I shared in my "Formulate-to-Innovate" presentation.
For the people who missed my presentation, you can review all my slides below! Formulate-to-Innovate, Gerald "Solutionman" Haman
For over a decade, I've been asking people, "What's your favorite question to be asked by innovative people?" I've studied hundreds of responses and the trend is undeniable. The 3 most frequently used words in most of the questions are NEED, WANT and WISH. As a result, I've developed a simple, yet powerful question that I frequently ask people when I first meet them. I think this is the ultimate question to ask people in order to discover how you might help them. Six simple words can provoke and inspire some deep thoughts.
"What is NEEDED, WANTED or WISHED?"
Needs Are Different from Wants. Three words (Needs, Wants, Wishes) may seem synonymous but they can provoke very different responses. What people think they need may not be what they want, and conversely, what some people want may not be what they need. Therefore, it is important to ask people what they need and want.
The WISH Word Inspires Dreaming. When I attended a Synectics workshop I discovered the importance of phrasing problem headlines that began with the "I wish…" phrase that connects with desired experiences.
The Question is a KnowBrainer. For graduates of my innovation training workshops and owners of the KnowBrainer innovation tool, you now know how I've incorporated the "Needs, Wants, Wish" question into the Stage 1 of the Accelerated Innovation Process and card #10 of the KnowBrainer.
Identify 3-5 people you want to help
Ask them, "What do you need, want or wish?"
Take notes and distinguish the differences between needs, wants, and wishes
Create ideas to help them address their needs or wants, or make their wishes become reality
Did you know there are over a million words in the English language? Which words are best for stimulating innovation? Gerald "Solutionman" Haman has collected over 2,000 words that end with the 3 letters "ATE" and incorporated them into this provocative YouTube video. Click below to enjoy video that is shown during innovation workshops offered InnovationTrainingWorkshops.com.