InnovatorsDigest

INNOVATE BETTER, FASTER & SMARTER: Experience New Innovation Training Workshop at the Thinkubator Innovation Lab

Over 50,000 people from the most innovative companies and organizations in the world have benefited from this Accelerated Innovation Training Workshop. Join other talented and interesting people for the upcoming workshop scheduled on February 22-23, 2012 at SolutionPeople's new and improved Thinkubator Innovation Lab in downtown Chicago. For workshop details, click HERE.

Workshop Participants will be the first to recieve the NEW KnowBrainer 5.0 Innovation TOOL and the NEW iKnowBrainer Innovation APP for iPhones, iPads, Android and Blackberry digital devices.

Workshops will be facilitated by Gerald "Solutionman" Haman, Founder of SolutionPeople Innovation and the Thinkubator Innovation Lab. Learn more details about the training by clicking HERE.

Questionable Advertising – 5 Provocative Questions from Solutionman’s Library. Start Learning a New Brainstorming Technique.

I collect questions from a wide variety of sources. Since I read over 30 magazines a month (on real paper), I naturally notice advertisements that use questions to persuade people to buy a product, service or experience. After more than a decade of collecting, I have several file boxes filled with examples. Many questions have been carefully formulated using research-tested words that engage people to think… Many are "open ended" questions that lead to answer that is naturally addressed by buying a product, service or experiences from… the advertiser!

Below you will find five examples from IBM, AIG, ETRADE, Adantair and Sharp. In future articles, I will share a picture of the full advertisements from which the questions were excerpted. Additionally, I will provide directions for the "Questionable Advertising" brainstorming technique that has proven valuable in many creativity and innovation workshops. You can expect me to share at least one "Questionable Advertisement" several times a month! Feel welcome to start collecting advertisements that use questions in any print publication. Take a high quality photo of the "advertisement that contains a question" and email it to editor@innovatorsdigest.com. If we you provide a question we do not already have in our library, we will send you a gift of appreciation.

Questionate-to-Innovate, Gerald "Solutionman" Haman

Source: IBM

Source: ETRADE

Source: Avantair

Source: AIG

Source: Sharp Copiers

Assumption Junction Technique

One of the biggest blocks to innovation is not challenging your assumptions. By challenging assumptions, you can open up your range of solutions. Step 1: Write down at least three assumptions you're making about the problem to be solved. Step 2: Now challenge each assumption by stating it's opposite (or its negative). Step 3: Write down any potential benefits or ideas that spring from your challenge to the assumptions.